Brand Guidelines

Our brand identity and guidelines for Aug

Brand Name

Official Name

Aug

Always capitalize the "A". Never use "AUG" in all caps unless in technical contexts.

Tagline

"Tokenize Everything"

Brand Colors

Aug Green

#14F195

rgb(20, 241, 149)

Aug Purple

#9945FF

rgb(153, 69, 255)

Aug Black

#000000

rgb(0, 0, 0)

Typography

Primary Font

SF Pro Display / System UI

Used for headings, body text, and UI elements

Monospace Font

SF Mono / Menlo / Monaco

Used for code snippets, technical details, and wallet addresses

Logo Usage

Text Logo

Aug
Aug

Guidelines

  • ✓Use the gradient logo on dark backgrounds
  • ✓Maintain adequate clear space around the logo
  • ✓Ensure logo is legible at all sizes
  • ✗Don't distort or skew the logo
  • ✗Don't use brand colors outside the approved palette
  • ✗Don't add effects, shadows, or outlines to the logo

Voice & Tone

Our Voice

  • • Clear and technical, but accessible
  • • Confident and professional
  • • Transparent about capabilities and limitations
  • • Future-focused and innovative

We Are

✓ Professional

We maintain high standards in all communications

✓ Transparent

We're honest about what we can and can't do

✓ Technical

We speak the language of developers

✓ Builder-Focused

We empower developers and creators

Need Brand Assets?

For high-resolution logos, additional brand materials, or partnership inquiries, please contact our team.

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